Standard Hotels and Quiksilver collaborated in 2009 to offer exclusive swimsuits through innovative poolside vending machines, targeting guests who may have forgotten swimwear. This high-tech initiative features touchscreens and offers both men’s boardshorts and women’s bikinis, alongside local extras. The aim was to enhance the 24/7 lifestyle of the hotels, providing guests with an impulsive shopping experience. This approach not only evolved with seasonal product updates but also set a precedent in luxury retail, merging convenience with local culture within the hospitality industry.