紅十字會 慈善捐助 自動販賣機

Coca-Cola and the Japanese Red Cross have rolled out a vending machine that lets users donate money directly to the vending machine. The simple introduction of the “charity button” is aimed at making it easier for users to donate towards the rebuilding of areas hardest hit by the recent disasters in Japan.

Users are given the option of donating either ¥10 or ¥100, and as with a normal purchase the buttons light up when the money is inserted but instead of receiving a beverage when pressed, the machine emits a loud “Thank you very much for the donation”. The units themselves are branded with the iconic red cross and have some images of the work the Japan Red Cross are currently doing around the world and in Tohoku as part of ongoing relief efforts.