Kobe’s Sweet Tomato Vending Machines: A Fresh Trend

In Kobe, Japan, tomato vending machines at a commercial facility and train station have gained immense popularity, with frequent queues for fresh produce. The “Kobe Sweets Tomato” variety, cultivated at Rokko Farm, is the result of Shimabun Corp.’s efforts to develop sweet tomatoes since 2018. This company, which traditionally recycled iron scrap, has partnered with an agricultural consultant to enhance the sugar content of their tomatoes. Representative Masaki Sakata expresses a desire for widespread enjoyment of their product.