For the first time in Israel! There are New machines to sell Smirnoff Ice, beer in closed, large-scale events! Automated food and beverage company Mashkar, a subsidiary of the Coca Cola group, is set to introduce alcohol vending machine that sells alcoholic beverages. It reflected Israel’s cautious approach to public booze access while tapping into the convenience trend.
The age-limit on the purchase of alcoholic drinks will be enforced, as customers will be obligated to present an identity card to service attendants who will be stationed by each machine.
Focused on ready-to-drink options like Smirnoff Ice (flavors like green apple or original), with plans for beer later. No hard liquor—kept it light for event vibes.
This new machine may save organizers of large-scale events the trouble of setting up bars and, consequently, help them reduce the number of waiters and bartenders necessary for such events.

