I scream, you scream, we all scream for the nectar of the divine, proof God loves us and wants us to be happy, beer. Scream a little louder and you might even get a better brew from a vending machine.
This video comes courtesy of last year’s Quebec Beer Festival, where local operation Farnham Ale & Lager came up with an excellently bizarre way to showcase its range of IPAs and other bitter beers. With the assistance of the company LG2, they devised a beer vending machine operated by screaming at it. Just put your face up to the machine and shout. The louder you shout, the more bitter beer you get.
The vending machine has a scream sensor on top, measuring how loud the scream is. It will then automatically correlate the loudness to the bitterness of the beer. The whole concept of this marking ploy is to highlight that every single person has an unequal tolerance for bitter beer. Hence, people should drink the beers that they’re more inclined to like.
Put on some headphones before you watch: