I scream, you scream. Scream a little louder and you might even get a better brew from a vending machine.
Farnham Ale & Lager came up with an excellently bizarre way to showcase its beers with a beer vending machine operated by screaming at it. Just put your face up to the machine and shout. The louder you shout, the more bitter beer you get.
The vending machine has a scream sensor on top, measuring how loud the scream is. It will then automatically correlate the loudness to the bitterness of the beer. The whole concept of this marketing ploy is to highlight that every single person has an unequal tolerance for bitter beer. Hence, people should drink the beers that they’re more inclined to like.
Put on some headphones before you watch: