Disaster Relief Vending Machine

Vending machines designed to help people survive disasters through providing beverages for free and displaying emergency bulletins have been increasing since the 2011 Great East Japan Earthquake.

The trend is a combination of local municipalities’ need to increase their emergency stockpiles at lower costs and the desire among beverage makers to enhance their corporate image through social contributions, according to observers.

Meanwhile, experts have pointed out that vending machines weighing several hundred kilograms can fall over and kill people in massive disasters such as a much-feared Nankai Trough earthquake. An industry-related body is taking measures to prevent such accidents.

When the Great East Japan Earthquake hit on March 11, 2011, Coca-Cola Japan Co. took advantage of the remote control functions on about 400 disaster-relief vending machines, equipped with batteries for backup, in the Tokyo metropolitan area and other locations.

The Tokyo-headquartered company offered more than 88,000 of its beverages for free to people who had difficulty returning home in the aftermath of the disaster.

The company said it later received words of gratitude such as, “It was nice to get a hot drink for free in such a cold situation.”

The number of such disaster-relief vending machines jumped to about 8,000 as of the end of July from about 6,000 before the 2011 disaster. Coca-Cola plans to further increase the number.

Mikuni Coca-Cola Bottling Co., based in Okegawa, Saitama Prefecture, installed the nation’s first disaster-relief vending machine at the Ageo municipal government office in the prefecture in March 2003.

The practice has since spread to other beverage makers. In many cases, the machines are installed at schools and gymnasiums used as evacuation centers, based on disaster assistance agreements between local governments and beverage makers.

Efforts to increase such vending machines to provide beverages for free or provide important information during disasters have been steadily expanding.

Yoshiteru Murosaki, a professor emeritus at Kobe University and expert on urban planning for disaster mitigation, said:

Disaster-relief vending machines are useful not only for stockpiling beverages, but also for raising the disaster-prevention awareness of residents who see the machines regularly. Companies and local governments should cooperate to keep installing more machines.

Yoshiteru Murosaki