Treat-filled vending machines can be a source of controversy, but there’s no way anyone could argue against the socially nutritious stunt campaign by Quebec’s Literacy Foundation in Montreal.
![](https://i0.wp.com/www.vanyufuji.com/wp-content/uploads/2016/07/Literacy-Vending-Machine.jpg?resize=425%2C600&ssl=1)
Instead of dropping chips and pop into people’s hands, the machine distributes packets of words. This vending machine is one element of a much larger literacy campaign underway, which includes website, TV and radio spots, t-shirts, newspaper classified ads and Facebook app.
The idea is to buy words for people who can’t read them. When you buy a word to support literacy efforts, the money that you contribute goes towards the foundation to fund programs.
Justin Kingsley, VP special operations, Bleublancrouge