Treat-filled vending machines can be a source of controversy – especially when placed in schools – but there’s no way anyone could argue against the socially nutritious stunt campaign by Quebec’s Literacy Foundation in Montreal.
Instead of dropping chips and pop into people’s hands, the machine distributes packets of words. This vending machine is one element of a much larger literacy campaign underway, which includes website, TV and radio spots, t-shirts, newspaper classified ads and Facebook app.
The idea is to buy words for people who can’t read them. When you buy a word to support literacy efforts, the money that you contribute goes towards the foundation to fund programs.Justin Kingsley, VP special operations, Bleublancrouge