Spotted! M&M’S Vending Machine in Netherland. Our favorite chocolate.
M&M originated in the United States in 1941, inspired by a method used to allow soldiers in the Spanish Civil War (1936–1939) to carry chocolate in warm climates. The company’s longest-lasting slogan reflects this: “Melts in your mouth, not in your hand.” A traditional milk chocolate M&M weighs about 0.91 grams and has about 4.7 calories (kcal) of food energy (1.7 kcal from fat).
Actually, Mars’s first big customer was the U.S. Army, which saw the invention as a way to allow soldiers to carry chocolate in tropical climates without it melting. During World War II, the candies were exclusively sold to the military.
Fun Facts about M&M’s by Serene Blair
- M&Ms were invented by Forrest Mars, inspired by a lentil-shaped candy he saw soldiers eating during a visit behind the lines in the Spanish Civil War.
- M&Ms are named after the Mars and Murrie families
- Before Hershey and Mars became rivals, William F. R. Murrie’s company Hershey supplied the chocolate Mars needed to make the candy.
- The movie E.T., almost used M&Ms but Mars’ insecurity led to the choosing of Reese’s peanut butter candies instead.
- M&Ms Peanut Chocolate Candies were introduced In 1954.
- The letter “M” was printed on the candy in black ink until 1954; now it’s printed in white.
- The famous slogan “The milk chocolate that melts in your mouth, not in your hand” and the M&Ms brand characters were trademarked in 1954.
- In 1972, the colorful characters first appeared on packaging, helping with M&Ms brand awareness.
- Green’s shoe-wear, her Go-Go boots, was chosen due to early drawings of the character showing her with less than flattering ankles.
- She joined the M&Ms pack as a character in 1997, while Red, Blue, and Yellow had been introduced back in 1995.
- Ms. Brown joined in 2012, and is voiced by Vanessa Williams
- M&M’s Chocolate Candies are made in New Jersey and Tennessee, and became internationally available in the 1980s
- Over 400 million M&Ms are produced each day.
- MEGA M&Ms in both milk chocolate and peanut varieties were introduced in 2014
- The Crispy variety, a limited edition from 1998, was brought back by popular demand and is now a part of the regular line up
- Pretzel M&Ms were released in 2010, with Orange becoming its spokescandy.
- Blue M&Ms weren’t always a thing. In 1995 a marketing event asked Americans to vote on a new color to appear in the traditional M&M’s Chocolate Candies mix.