Pop-Up Nikefuel points Vending Machine

In a clever marketing stunt, Nike has installed a pop-up Nikefuel Points vending machine that only accepts its NikeFuel points as payment.

The machine, which will move between a series of undisclosed locations, is stocked with Nike hats, socks and shirts. People with one of Nike+ devices can use the points they have accumulated on their device that day to pay. Normally, Nike+ owners can only use the points simply to track their fitness progress.