Pop-Up Nikefuel points Vending Machine

New York – In a clever marketing stunt, Nike has installed a pop-up Nikefuel Points vending machine in New York that only accepts its NikeFuel points as payment.

The machine, which will move between a series of undisclosed locations, is stocked with Nike hats, socks and shirts. People with one of the sportswear brand’s Nike+ devices, including the fitness tracker wristband FuelBand SE, can use the points they have accumulated on their device that day to pay, according to TechCrunch. Normally, Nike+ owners use the points simply to track their fitness progress.