Sweat Activate Vending Machine

Most drink vending machines are designed to dispense refreshment with payment, but Gatorade’s Sweat Machine operates a little differently.

The Sweat Machine was set up at various park locations in Toronto, calling out to runners, bikers and other active individuals as they passed by. Gatorade’s machine asked people to place their hand on a panel in order to determine if they were sweaty enough to deserve a drink. If not, the machine challenged people to #KeepSweating by performing a few more squats, burpees or a jog on the spot.

With interactive stunts like these, Gatorade is beginning a shift in focus from celebrating professional athletes to rewarding ordinary people who are inspired to keep active every day.

Fun facts about sweat

  • Everyone has between 2 and 5 million sweat glands spread across the body.
  • The fitter you are, the sooner you may start to sweat during exercise. This is because your body recognizes the need to cool you off faster so you can work out longer.
  • Women have more sweat glands than men, but men’s sweat glands actually product more sweat than women’s.
  • During intense exercise in the heat, athletes can sweat off 2 to 6 percent of their body weight.
  • There is a difference between stress sweat and regular sweat. Regular sweat is comprised of water, sale and potassium, and helps cool the body down as it evaporates. Stress sweat is released by a different gland and is comprised of fatty acids and proteins. Stress sweat doesn’t evaporate as quickly as regular sweat and can develop an odor when it combines with bacteria on the skin.
  • Some people can sweat blood. Other people have been found to sweat various colors like green, blue, black, and more.


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