Vending Machine Idea

Book vending machine – ‘Soar with reading’

Actress and singer, Victoria Justice and Detroit Tigers outfielder, Justin Upton unveiled JetBlue’s ‘Soar with Reading’ book vending machine program for kids who may otherwise not have access to books.

The machines will be installed at locations across the city and provide free books to kids living in ‘book deserts,’ or areas where they have limited access to buy age-appropriate books.

Children and their parents will be able to take home as many books as they want all summer long. New books are put into the machines every two weeks.