Video below shows a bra vending machine rolled out by Japanese lingerie maker Wacoal at its Une Nana Cool branded specialty shop. The vending machine is packed with the popular wireless “Fun Fun Week” bras.
The shop’s manager told Tokyo MX, “The vending machine’s strength is that you can quickly look at the size chart and buy.” Tokyo MX also pointed out that one of the vending machine’s merits was that customers didn’t have to tell shop staff their size. Heck, they don’t even have to talk to shop staff—well, unless the vending machine eats their money.
On GirlsChannel, a site aimed at Japanese women, many thought the idea of buying a bra via a vending machine seemed rather strange. “Purchasing one without trying it on would be somewhat impossible (for me),” wrote one commentator. Others said it seemed “embarrassing” or even “dodgy.”
“An old man probably came up with this idea,” wrote another commentator. Others suggested that it was ideal for male customers who liked to wear women’s underwear.
If anything, this seems like a Wacoal publicity stunt, which is something the Japanese lingerie company often does. It sure is working, Wacoal!
Not all commentators were completely against the vending machine, and there were those who thought the novelty aspect was interesting. Wrote one commentator, “So, this is peace of mind for the days you forget to wear a bra, I guess?”