Free Snack Vending Machine

What would you do for a free bag of snack? Would you mash a button 100 times for a free bag of Aussie rice snacks? How about 1000? OK, 5000?

Clemenger BBDO created a vending machine to test how far humans would devolve into lab rats for the paltry reward of a single bag of crinkle-cut snacks—asking them to bow to the vending machine and do various physical exercises. Let’s watch!