Do nothing for Beer Vending Machine!

As part of an Amstel marketing stunt, vending machine only serves beer to people who stand around doing nothing for three minutes.

Amstel Bulgaria used marketing agency Next-DC to build the machine. Anybody who wanted a beer had to stand in a designated spot in front of the Pause, push a button to start a timer, and wait for three minutes before it would cough up a can from its precious inventory.

The machine was placed in a busy location in Sofia, the capital of Bulgaria, for 16 days. Beer-hungry patrons totaled up to 67 hours of doing nothing but waiting for a brewski. The total output was 1,344 free beers.