Coca-Cola and Japanese Red Cross have rolled out a vending machine that lets users donate money directly with the vending machine. The simple introduction of the charity button is aimed at making it easier for users to donate towards the rebuilding of areas hardest hit by disasters in Japan.
Users are given the option of donating either ¥10 or ¥100, and similar to a normal purchase, the buttons will light up when the money is inserted. But instead of receiving a beverage when pressed, the machine emits a loud ‘Thank you very much for the donation’.
The units themselves are branded with the iconic red cross and have some images of the work carrying out by the Japan Red Cross around the world and in Tohoku as part of the ongoing relief efforts.