Unfortunately, there’s no easy fix when it comes to work place incidents. WorkSafe Victoria brought to life the terrifying consequences of work place incidents with this striking installation. A Workplace Safety Vending Machine designed to sell spare body parts.
The Body-O-Matic machine was first unveiled at the National Careers and Employment Expo and on a statewide tour of worksites and training facilities.
Key Details:
- Launch Date: April 2009
- Location: High-traffic public areas in Melbourne, Australia (e.g., train stations, shopping centers)
- Creators:
- WorkSafe Victoria (government safety regulator)
- Lifelounge (creative agency)
- OddStudio (special effects/prosthetics studio)
- Purpose: Highlight preventable workplace injuries (over 1,000 amputations and thousands of serious injuries annually in Victoria at the time)
- Pricing (ironic): $1.50–$2.50 per “body part”
- Tagline: “You can’t replace your body parts.”
The campaign used guerrilla marketing and visceral shock value to drive home the message: workplace safety isn’t optional.
It became a global viral sensation, praised for its bold creativity and lasting impact on public awareness.