Office workers in search of snacks will be counting calories along with their change under new labeling regulations for vending machines included in President Barack Obama’s health care overhaul law.
Requiring calorie information to be displayed on roughly 5 million vending machines nationwide will help consumers make healthier choices, says the Food and Drug Administration, which is expected to release final rules early next year. It estimates the cost to the vending machine industry at $25.8 million initially and $24 million per year after that, but says if just .02 percent of obese adults ate 100 fewer calories a week, the savings to the health care system would be at least that great.
While the proposed rules would give companies a year to comply, the industry group has suggested a two-year deadline and is urging the government to allow as much flexibility as possible in implementing the rules. Some companies may use electronic displays to post calorie counts while others may opt for signs stuck to the machines.
Even without the calorie counts, consumers already have ways to make healthier choices from vending machines. The vending machine industry group launched its “Fit Pick” system, which includes stickers placed in front of products that meet healthy guidelines for fat and sugar content. The program is used by nearly 14,000 businesses, schools and government agencies, as well as all branches of the military.