Coined the ‘Dream Machine’ and located in London’s King’s Cross station, the vending machine dispenses boxed mattresses to winning visitors at the press of a button.
It was created to help Brits get a new mattress, after study revealed 32% of adults are sleeping on one ‘well past its best’, even though 75% of them believe you can’t put a price on a good night’s sleep, while 80% consider a decent mattress to be a sound investment.
The study also found 18% have a mattress older than the recommended shelf-life of 7 to 10 years.
So we launched the ‘Dream Machine’ to remind time-strapped commuters of the importance of a good mattress for a good night’s sleep and how easy it can be – whilst giving them the chance to pick-up a comfy new mattress for free in an instant.
When asked why they haven’t replaced their mattresses, the study revealed a quarter of them simply haven’t had chance to get a new one.