Political Campaign Vending Machine


Change was Obama’s fundamental motif in his campaign for Republican, Democratic, and undecided audiences. In addition to inspiring his “Yes We Can” campaign slogan, the ideology of change separated Obama from his opponents. During his campaign, change was the second most stated concept in Obama’s speeches, falling behind the economy. Change also became a part of Obama’s slogan, “Change we can believe in,” which appeared on banners, podiums, and posters.