If you think the idea of selling gold coins and bars out of vending machines is pointless then how about a automat that dispenses diamond bracelets? In 2011, to celebrate Fashion Week in New York, USA, Hudson Hotel had installed a large vending machine in its lobby that dispensed fashion ‘necessities’ apropos to the occasion. The luxury items that were housed in the automat included items from upcoming and promising designers from the US. The luxury fashion items included a diamond and wood strand bracelet from Ruby Kobo, a python clutch from SANG A, hand-made 7-fold wool ties from Public School, and a rabbit fur jacket from Jolibe.
New York Fashion Week, held in February and September of each year, is a semi-annual series of events (generally lasting 7–9 days) when international fashion collections are shown to buyers, the press and the general public. It is one of four major fashion weeks in the world, collectively known as the “Big 4”, along with those in Paris, London and Milan
It has consisted of numerous branded events, such as Olympus Fashion Week New York, Mercedes-Benz Fashion Week New York and MADE Fashion Week, and many independent fashion productions around town
Admission to shows at New York Fashion Week is typically in the form of accreditation, with specific events by invitation only.