▋What is the purpose/intent of this performance media project?
The purpose of this performance media project is to make people feel the Joy of the city. City joy is a project by “Smart” to make the city more fun for people by inventing simple and fun activities. Every city grows with good ideas:
- For better use of space.
- For more sustainability.
- For more fun.
- For more smiles in the city.
▋Is the audience participatory or observational use of performance media?
This experiment was audience participatory making people get a football. In Zurich summer 2014 during the European Athletics Championships. The city was flooded with footballs from different brands. Smart invented this idea to spread the joy in the city.
▋Why is this performance media project effective?
This is because it’s modern and unique idea by having a huge bubblegum machine filled with football to spread positive energy to the public inspired by the city joy project.
