The Salvation Army‘s Synthetic Waste-Filled Vending Machine at the Center for Creative Communications at Centennial College urges Passersby to consider those less fortunate.
In an effort to raise awareness for the millions of Canadians currently living in poverty, GREY Canada launched an advertising campaign, ‘Simple Dreams’ for THE Salvation Army.
‘While most vending machines are filled with tempting treats like chips, candy and chocolate bars, this machine houses synthetic waste, including mold foods, rotting fruit and half-eaten snacks, to disrupt everyday notions of choice and availability” said Stephanie Nerlich, President, GREY Canada. ‘The vending machine reminds passersby that although no one chooses to eat garbage, it’s an everyday reality for many Canadians.”
Synthetic food waste is not dispensed from the machine, but staff and students have the option to donate money to the Salvation Army using the vending machine’s coin slot. The ultimate goal is to raise awareness that many Canadians go hungry and are reduced to eating waste. A donation to the Salvation Army helps provide healthy meals to those who need it most.
‘The Salvation Army’s vending machine really asks students to consider how it feels when the freedom to choose what they eat is removed,” said Nate Horowitz, Dean, Center for Creative Communications at Centennial College. “It’s an important message to relay, especially during the holiday season.”
‘3 million Canadians live in poverty, many reduced to eating what others see as garbage or waste. Help bring a healthy meal to someone in need and give hope and dignity back to those who need it most.’
The Salvation Army