Standard Hotels (part of the André Balazs Properties) has partnered with Quiksilver (often stylized as Quicksilver) to sell exclusive, co-branded swimsuits via innovative poolside vending machines. This collaboration launched as a stylish solution for forgetful guests wanting a spontaneous dip, blending luxury hospitality with surf-inspired apparel. It debuted in 2009 and evolved through seasonal updates, emphasizing 24/7 convenience and local flair.
What It Was
- Concept: High-tech vending machines stocked with limited-edition swimsuits—no more skipping the pool because you packed light. The machines feature touchscreens for product previews, credit card payments, and even live video streaming of the pool vibe. Beyond suits, some stocked extras like $10 zines, local artwork, or sunscreen.
- Products:
- Men’s Boardshorts: Ultralightweight, rash-preventing “diamond dobby” stretch fabric with retro scalloped legs. Priced at $75, they came in waterproof travel bags and featured “Quik City Guides” printed on the waistbands—hand-scribbled recommendations from Quiksilver’s creative director Natas Kaupas for city hotspots (e.g., “Art Undercover” in LA, “Comida is Cuban” in Miami).
- Women’s Bikinis: A sleek, reversible black style with three-button details, priced at $84–$88. Limited options, but designed for quick poolside style.
- Sizes and Styles: Boardshorts in even waists (30–36); bikinis in three sizes. City-specific designs tied to Standard’s locations.
- Purpose: To extend the “24/7 lifestyle” of Standard Hotels, letting guests outfit themselves anytime—even late-night—without hitting a store. It was a progressive marketing play, reaching impulse buyers in a fun, experiential way.
When and Where
- Launch and Timeline: Kicked off August 8, 2009, with the first machine in Los Angeles. Expanded in 2010 with new drops (boardshorts, bikinis, and sunglasses) and continued seasonally through at least 2011–2012, including summer collabs.
- Locations: Poolside or stairwell setups at Standard Hotels’ flagship spots:
- Downtown LA (rooftop kickoff party).
- Hollywood, LA.
- Miami Beach (near the swanky pool).
- New York City (e.g., at Le Bain rooftop bar).
- Availability: Also sold in hotel boutiques, online at shopthestandard.com, and via Quiksilver channels. Machines were custom-built for seamless integration.
Impact and Legacy
This was ahead-of-its-time experiential retail, turning vending into a luxury perk and boosting Quiksilver’s urban cred. It drew buzz for empowering “accidental” pool-goers and tying into local culture—perfect for Standard’s hip, see-and-be-seen vibe.

History of Bikini
Although two-piece bathing suits were being used by women as early as the 1930s, the bikini is commonly dated to July 5, 1946, when, partly due to material rationing after World War II, French engineer Louis Réard introduced the modern bikini, modeled by Micheline Bernardini. Reard named his design for the Bikini Atoll, where the first post-war tests of the atomic bomb were taking place.












